Project:
AE Cafe + Apron Equity
Designed for Portland-based mobile pop-up AE Cafe and its consulting arm Apron Equity, this brand system bridges community-focused espresso service, corporate workforce facilitation, and grassroots field advocacy. Starting from early hand-sketched logo explorations, the identity matured into a cohesive visual ecosystem. The brand is anchored by an electric Royal Blue palette and a versatile monogram system. From service rate sheets and business cards to apparel, packaging, and signage, the final suite provides an industrial yet warm identity built to scale.
View the AE Cafe brand guide here. View the Apron Equity brand guide here.